The NYT doesn’t have a paywall; it’s a line of sandbags

Will the paywall result in a single new reader coming to the New York Times? That seems unlikely at best. While it’s not impossible that someone might suddenly decide to pay for the paper despite not being a regular reader, it seems more likely that the people currently paying are die-hard NYT fans. And that’s great — although the comparison Salmon makes to a museum might cut a little close to home — but it’s hardly a forward-facing digital strategy, as I’ve argued in the past (and others have argued as well).

Read the whole article at GigaOm

Join the discussion, let us know what you think about the NYT paywall or just paywalls in general!  

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