Google on Friday announced that it would soon be able to show users’ names, photos, ratings and comments in ads across the Web, endorsing marketers’ products.
"Facebook has been aggressively marketing social endorsements, which it calls sponsored stories. For example, if you post that you love McDonald’s new Mighty Wings on the chain’s Facebook page, McDonald’s could pay Facebook to broadcast your kind words to all your friends."
"Twitter also enables advertisers to show public tweets in their ads, but requires advertisers to get the permission of the original author of a message before using it in an ad."
Nothing to see here. This is just the natural movement of companies finding ways to monetize the personal information you give them. If you don’t want to be in an ad, don’t endorse products online.
FJP: To opt out of Google’s “shared endorsements,” head here. Scroll to the bottom of the page and uncheck the box.
Related: Citing lack of use of its universal privacy controls, Facebook announced earlier this week that it was doing away with them and instead asks Users to select privacy settings on a post by post basis.
The caveat, of course, is that when Facebook says only a few percent of its Users use something, we’re talking millions of people.
If advertising is meant to be aspirational, these ads [in men’s magazines] are presenting a pretty sad version of what American men can aspire to be. And advertisers aren’t selling this hyper-masculine ideal to just any man: They’re specifically targeting the younger, poorer, less-educated guys in the supermarket aisle. In the latest issue of the journal Sex Roles, a trio of psychologists at the University of Manitoba analyzed the advertising images in a slate of magazines targeted at men, from Fortune to Field and Stream. They counted up the ads that depict men as violent, calloused, tough, dangerous, and sexually aggressive—what the researchers call “hyper-masculine”—then indexed them with the magazine’s target demographics. Hyper-masculine images, the researchers found, are more likely to be sold to adolescents, who find higher “peer group support” for manly-man behaviors. They’re also sold to working-class men, who are “embedded in enduring social and economic structures in which they experience powerlessness and lack of access to resources” like political power, social respect, and wealth, and so turn to more widely accessible measures of masculine worth—like “physical strength and aggression.”