posts about or somewhat related to ‘And don't forget the scotch’

You are not writing to impress the scientist you have just interviewed, nor the professor who got you through your degree, nor the editor who foolishly turned you down, or the rather dishy person you just met at a party and told you were a writer. Or even your mother. You are writing to impress someone hanging from a strap in the tube between Parson’s Green and Putney, who will stop reading in a fifth of a second, given a chance.

— Tim Radford, Former Guardian science editor, letters editor, arts editor and literary editor, A manifesto for the simple scribe – my 25 commandments for journalists