Posts tagged with ‘Facebook’
Derek Thompson, The Facebook Effect on the News, The Atlantic.
Thompson uses data from the BuzzFeed Partner Network (a conglomeration of popular sites) to compare the type of content that goes viral three different ways: Twitter, Search Traffic and Facebook.
It’s a blend of news, like terrorist attacks and music shows, and evergreen silliness with Ryan Gosling and Kim Kardashian.
In Search Traffic:
Just about all of them arguably count as “news.” They describe recent events, whether it’s a bikini sighting, terrorist explosion, or celebrity death.
Of the 20 most viral stories on BuzzFeed’s network, only seven deal with recent events. Only three deal with what you might call national news stories: the Miss America Pageant, Netflix technology, and the Video Music Awards (not quite A1 fare, but news, nonetheless). But the vast majority of these stories aren’t really news, at all. They’re quizzes about your accent, lists of foods and photographs, funny reminders of what life feels like as you age. For lack of a better term: They’re entertainment.
Facebook users have been long been lobbying for gender options on their profiles beyond “male” and “female”, and the idea has been percolating at in-house for the last year. After consulting with leading gay and transgender activists, Facebook has come up with a list of 50 different terms people can use to identify their gender, as well as 3 pronoun choices, reports AP.
What it means for advertising?
At this point, Facebook targets advertising according to male or female genders. For those who change to something neutral, ads will be targeted based on the pronoun they select for themselves. Unlike getting engaged or married, changing gender is not registered as a “life event” on the site and won’t post on timelines. Therefore, Facebook said advertisers cannot target ads to those who declare themselves transgender or recently changed their gender.
Full story here.
Facebook can isolate your spouse or partner based on your network of friends. In a fascinating paper to be published next year, Facebook social scientist Lars Backstrom and Cornell University professor Jon Kleinberg reveal just how much insight can be gleaned from the structure of a network, illustrating both the value of what the American security establishment reassures us is “just metadata” and revealing Facebook’s baroque privacy settings as the faith-based garments of the emperor’s new clothes.
Read through for the details: What your Facebook friends list reveals about your love life.
Instagram, the photo-sharing app that Facebook acquired last year, just added the ability to share videos, as well. It’s a copy of Vine, which is owned by chief rival Twitter. But whereas Vine lets users upload videos up to 6 seconds long, Instagram has opted for a maximum length of 15 seconds, and the difference is more significant than just 9 seconds.
Which, according to Quartz, is a strategic move:
An Instagram with 15-second videos is right in the sweet spot for Facebook: It’s mobile, it’s video, and at that length, it means that advertisers can drop in their short television spots without even modifying them. This is an important but overlooked feature of online video ads, when compared to other kinds like banner and search: the ability to re-use the same creative on which advertisers have already spent so much money. That’s an extremely appealing advantage to ad buyers.
FJP: Interesting take. 15 seconds does feel a bit long for the Instagram attention span. Here’s a Digiday round-up of reactions to Instagram video.