posts about or somewhat related to ‘Forbes’
When I got that journalism degree back in 1974 newspapers were heading toward near-monopoly status and network news divisions thought of themselves as public trusts more than businesses. For the individual editor and reporter, the profession was a calling and finding the scoop was all that mattered. Today’s students seem to be realists. They get that journalism is a business. They understand that the who, what, when, where and why of their careers is as much about an entrepreneurial, innovative spirit as it is about the story. Industry veterans, far too many still stuck in an old mindset, would do well to spend a little time in the classroom.
How do you re-architect a magazine like Forbes in a digital era? What’s the right content creation model to produce 22 issues a year? How should a print product relate to a Web site, or tablet apps, or other digital products? How do you approach print design in a digitally obsessed universe?
— In which Lewis DVorkin, Forbes’ Chief Product Officer, tries to answer these very questions and continues transparently blogging about what the future holds for the magazine.