Posts tagged with ‘HTML5’
Most newsrooms know that mobile is growing fast. Everyone can see mobile usage (phones and tablets) creeping up on their desktop numbers. For example, The Guardian recently said mobile visits hit 35%, outpacing desktop at certain hours of the day. A growing handful of media brands — including where I work at Breaking News — have watched mobile soar over desktop in audience. And we’ve all seen the stories about the unprecedented growth of tablets, the fastest-growing product in the history of consumer electronics.
Soon, mobile will be the primary way people get their news.
If that’s really the case, then why isn’t mobile dominating journalists’ discussions on Twitter? Packing sessions at journalism conferences? Sitting at the top of “most popular” story lists on journalism blogs?
I have a few theories:
Cory Bergman is the general manager of NBC News’ Breaking News and points to social media’s ease of use; the overall newness of mobile as a form factor for delivering news; and the potential threat mobile poses for advertising dependent organizations among other factors that many news organization have been slow to enter mobile.
Read through for his explanations of each.
See also Jason Pontin’s great article from last year in Technology Review about why publishers don’t like apps. This isn’t to say they don’t like mobile. Instead, Pontin explains why TR ditched their native app in favor of HTML5.
Digiday interviewed former New York Times design director Khoi Vinh, who has been critical of publishers’ approaches to the iPad.
How important is the emergence of HTML5 for tablet publishers? Can you see them gravitating towards browser-based experiences over apps as that technology becomes more robust?
There are two strains here. On the tech side, HTML5 is the way of the future. It’s too expensive to publish native apps for iOS, Android and all the different platforms. HTML5 is a much better delivery mechanism for this stuff than a native app. It’s much more affordable and much more portable. On the other side, though, it’s not just about the tech. I had underestimated how effective Apple’s AppStore would be in terms of distributing applications. You can’t beat that, so publishers will have to stay with apps for at least the immediate future.
To date, publishers seem to have focused on simply updating or transposing their print products for use on the device, but are they missing an opportunity in doing so? Should they be rethinking the way they deliver content from the ground up?
Absolutely. I just can’t see the end-to-end magazine format surviving. The Internet lets people consume media in a-la-carte form. To force a package of content on folks is unnatural. Some folks will continue to like the magazine format, but as social distribution becomes the way we discover and receive more of our content, it won’t make sense to sell it in these virtual boxes any more.
What possibilities should publishers be exploring, then?
One glaring omission in the way we package content for tablets is really relevance. Much like when you go to Amazon, they display similar products other people have bought; we don’t have anything nearly as good in realm of publishing. It’s not just recommendations, though. It’s about understanding true relevance. If you look at an app like Flipboard, that’s the one major thing it’s missing. The tech startup that can solve that problem will push forward this area of digital publishing in a big way.
Weigh in with your thoughts on publishers and their tablet strategies.
Major publishers are starting to deliver content to the iPad outside Apple’s App Store, avoiding the company’s rules and restrictions that limit what they can do and how much they can earn.
Instead of building native apps in iOS, the proprietary operating system for the iPad and other Apple devices, the publishers are using HTML5, the latest version of the open-source HTMLlanguage used to build web pages.
This is a key flashpoint in the continued struggle for control of, and access to, users and their money on the iPad and other platforms. It’s also a battleground in the fight over whether to use open or closed standards in media and technology.
Via the always awesome (and always colon’d) @rogerblack.
FJP: Not quite as aesthetically sexy but HTML5 is — and is going to be — fab.