Before you start a Kickstarter campaign, you better have a long list of people to tell about it. Otherwise, unless you’re lucky enough to have Kickstarter put your project on its homepage, few will even know it exists.
Looking to fund your next journalism project? Nieman Lab talks with Chris Amico, co-founder of Homicide Watch, about how to create a successful campaign on Kickstarter and the importance of a broader funding strategy to see a project through to completion. The article offers a number of tips and looks at a range of projects, including those that had been funded and those that did not reach their goal (plus a few journalism projects that far exceeded their goals).
With Kickstarter, people are preordering your idea. Sure, they’re buying something tangible — a CD, a movie, a book, etc — but more than that, they’re pledging money because they believe in you, the creator. If you take the time to extrapolate beyond the obvious low-hanging goals, you can use this money to push the idea — the project — somewhere farther reaching than initially envisaged. And all without giving up any ownership of the idea. This — micro-seed capital without relinquishment of ownership — is where the latent potential of Kickstarter funding lies.