posts about or somewhat related to ‘Liz Heron’

Sweden Sticking With Crazy? From the desk of social media editors... →

Turns out social media editors can report like the wind! Liz Heron’s first bylined piece for WSJ.com covered #swedentweets, today. 

EXCERPT: 

Two days after the Swedish government’s innovative Twitter program gainedwidespread attention, the experiment took a unexpected turn when the woman currently in charge of the account used it to make comments about Jewish and gay people. 

Sweden hands over the keys to its Twitter account, @Sweden, to a new citizen each week. This week’s official tweeter, Sonja, who describes herself as a 27-year-old mother in her Twitter bio, began asking questions and making observations that have elicited strong responses, as we noticed this morning.

When reached by The Wall Street Journal, Sonja declined to talk about her Twitter strategy “right now.” Organizers behind the Twitter strategy declined to comment on specific tweets on the @Sweden feed, but appear to be open to letting Sonja continue to say what she wishes.

7 Ways the New York Times is Pursuing "Deeper Engagement" →

Journalism.co.uk reports on Liz Heron’s keynote at the the news:rewired conference. This year, the Times is trying to make its “social media projects deeper and more meaningful” with users. How?

1. Using Twitter hashtags to ask journalists to check facts

2. Publishing tweets on the New York Times homepage

3. By “revamping the liveblog template” and turning it into a “second screen”

4. By creating a “liveblog about liveblogs”

5. By experimenting with “hashtag science”

6. By encouraging journalists to use Facebook subscribe

7. Google+ hangouts

Read more on the original article, and hear their interview with Liz Heron.