Turns out social media editors can report like the wind! Liz Heron’s first bylined piece for WSJ.com covered #swedentweets, today.
Two days after the Swedish government’s innovative Twitter program gainedwidespread attention, the experiment took a unexpected turn when the woman currently in charge of the account used it to make comments about Jewish and gay people.
Sweden hands over the keys to its Twitter account, @Sweden, to a new citizen each week. This week’s official tweeter, Sonja, who describes herself as a 27-year-old mother in her Twitter bio, began asking questions and making observations that have elicited strong responses, as we noticed this morning.
When reached by The Wall Street Journal, Sonja declined to talk about her Twitter strategy “right now.” Organizers behind the Twitter strategy declined to comment on specific tweets on the @Sweden feed, but appear to be open to letting Sonja continue to say what she wishes.