Posts tagged with ‘Microsoft’
Jonathan Zittrain, Technology Review. The Personal Computer is Dead.
Jonathan Zittrain, whose 2008 book The Future of the Internet and How to Stop It explores the transformation of the open Internet to one that’s increasingly closed and controlled, writes that the growth of “App Stores” is putting too much technological and content control in the hands of too few companies.
The companies, Zittrain argues, are gatekeepers that lock us into platforms and the way we access content as they lock other content and technologies out.
"If I switch from iPhone to Android, I can’t take my apps with me, and vice versa," writes Zittrain. "And as content gets funneled through apps, it may mean I can’t take my content, either—or, if I can, it’s only because there’s yet another gatekeeper like Amazon running an app on more than one platform, aggregating content. The potentially suffocating relationship with Apple or Google or Microsoft is freed only by a new suitor like Amazon, which is structurally positioned to do the same thing."
And doing the same thing is to have an “App Store Framework” of their own where they can lock in or lock out applications and content.
"But the fact that apps must routinely face approval masks how extraordinary the situation is," writes Zittrain. "Tech companies are in the business of approving, one by one, the text, images, and sounds that we are permitted to find and experience on our most common portals to the networked world. Why would we possibly want this to be how the world of ideas works, and why would we think that merely having competing tech companies—each of which is empowered to censor—solves the problem?"
Via Technology Review:
Google, Microsoft, and Yahoo have teamed up to encourage Web page operators to make the meaning of their pages understandable to search engines.
The move may finally encourage widespread use of technology that makes online information as comprehensible to computers as it is to humans. If the effort works, the result will be not only better search results, but also a wave of other intelligent apps and services able to understand online information almost as well as we do.
The three big Web companies launched the initiative, known as Schema.org, last week. It defines an interconnected vocabulary of terms that can be added to the HTML markup of a Web page to communicate the meaning of concepts on the page. A location referred to in text could be defined as a courthouse, which Schema.org understands as being a specific type of government building. People and events can also be defined, as can attributes like distance, mass, or duration. This data will allow search engines to better understand how useful a page may be for a given search query—for example, by making it clear that a page is about the headquarters of the U.S. Department of Defense, not five-sided regular shapes.
Still, if it can gain traction, it’s a big step forward for machine understanding of all this content we’re throwing at the Web which, in turn, means a whole new class of applications using such data might be in our near future.
*Hat tip to Aaron Bradley (@aaranged) on Twitter for pointing out that it’s microdata, not microformats, that Google, Microsoft and Yahoo are supporting.