Sometimes I walk by real-world billboards advertising events that happened in the past, before the billboard company replaces the advertisement with something new and current.
I was, however, a bit surprised to see a Marc Jacobs September 12th homepage takeover of NYTimes.com promote a “Live” event that happened the day before, September 11th. That would now be more appropriately labeled….on-demand. — Peter
Conversion rates and cost-per-click for different ad types on Facebook. What works, what doesn’t, and what it costs to play the game.
via horaciogaray:
Facebook’s Crummy Ad Rates - link