Primary Season Political Ads Bring New Low to Negativity
Can the soaring music, sunrises and deep gazes, the Wesleyan Media Group analyzed political advertising through the presidential campaign primary season and finds that negativity isn’t just on the rise, it’s the norm.
Above we see the difference between positive and negative advertising during the primaries in 2008 and 2012. We’re showing the difference by candidate and by special interest (eg., PAC and Super PAC).
Overall, in 2008 nine percent of ads were negative. In 2012, 70 percent are.
Read on at the Wesleyan Media Project for more analysis.
TLDR: Citizen United and the rise of Super PACs are behind the negativity.