Every company who wants to reach the highest level of success in online marketing going forward needs to have someone acting as a journalist for the company. They needs someone who collects, writers, and distributes news and other information about the company, the industry, the customers, the local area – anything that has relevance from a marketing perspective. This hasn’t always been the case. Until very recently, a good SEO content writer would suffice as long as they had some skills to put together a nice press release every now and then. SEO content was all that you really needed to succeed.
Today and going forward, that’s no longer the case.
JD Rucker, Editor of Soshable, offers up four major arenas in which humans—namely journalists who will interact, discuss, interview, hear and see on your behalf—do better than outsourced SEO content writers:
- Search Rankings
- Social Sharing
- Public Relations
- Humanized Businesses
FJP: Read the piece here. There is a part 2 coming.