Posts tagged Social Networking

The Importance of Facebook Cannot be Overstated

Selected slides from a larger comScore deck examining global social networking, microblogging and mobile trends. Select any thumbnail to embiggen.

In related news, it’s estimated that Facebook will attract its 1 billionth user this August. That’s 14 percent of the global population.

Images: via comScore.

Social networks exist to sell you crap. The icky feeling you get when your friend starts to talk to you about Amway, or when you spot someone passing out business cards at a birthday party, is the entire driving force behind a site like Facebook…

…We have a name for the kind of person who collects a detailed, permanent dossier on everyone they interact with, with the intent of using it to manipulate others for personal advantage - we call that person a sociopath. And both Google and Facebook have gone deep into stalker territory with their attempts to track our every action. Even if you have faith in their good intentions, you feel misgivings about stepping into the elaborate shrine they’ve built to document your entire online life.

Maciej Ceglowski, the Pinboard Blog. The Social Graph is Neither.

A brilliant essay about technology’s failure to create and harness a true social graph.

Via the Pew Research Center’s Internet & American Life Project:

Among internet users, social networking sites are most popular with women and young adults under age 30. Young adult women ages 18-29 are the power users of social networking; fully 89% of those who are online use the sites overall and 69% do so on an average day. As of May 2011, there are no significant differences in use of social networking sites based on race and ethnicity, household income, education level, or whether the internet user lives in an urban, suburban, or rural environment. 

Let us bow before our power users.

Select images to enlarge.

socialmediablab:

Age distribution on social network sites

socialmediablab:

Age distribution on social network sites

Via Neiman Lab:

Retweet activity is highest late in the work day, between 2 and 5 p.m., and the sweet spot (tweet spot?) is 4 p.m., Zarrella’s analysis found. Late in the week is most retweetable, too. Zarrella created TweetWhen to tell Twitter users what time days and times yield the most retweets. (Our @niemanlab tweets get the most retweets around 9 p.m. and on Saturdays. Go figure. That’s our hour-by-hour chart up top.)

Via Neiman Lab:

Retweet activity is highest late in the work day, between 2 and 5 p.m., and the sweet spot (tweet spot?) is 4 p.m., Zarrella’s analysis found. Late in the week is most retweetable, too. Zarrella created TweetWhen to tell Twitter users what time days and times yield the most retweets. (Our @niemanlab tweets get the most retweets around 9 p.m. and on Saturdays. Go figure. That’s our hour-by-hour chart up top.)

 
Understanding the Social Mindset of the Internet
“One of the biggest challenges facing businesses today is adjusting to the use of the Internet as a community and conversational tool rather than simply a broadcasting medium. It’s human nature to want to “belong” with other like-minded people. As a result, groups have been forming on the Internet to facilitate this.”

Understanding the Social Mindset of the Internet

One of the biggest challenges facing businesses today is adjusting to the use of the Internet as a community and conversational tool rather than simply a broadcasting medium. It’s human nature to want to “belong” with other like-minded people. As a result, groups have been forming on the Internet to facilitate this.”

motherjones:

A day in the life of a Social Media Manager. Also, can we call for a moratorium on the phrase “brand evangelist” because, GROSS.

When distraction is your day job. 

motherjones:

A day in the life of a Social Media Manager. Also, can we call for a moratorium on the phrase “brand evangelist” because, GROSS.

When distraction is your day job. 

So many questions. Via Digital Surgeons:

One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? 

Biggie version.

So many questions. Via Digital Surgeons:

One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like?

Biggie version.

Pope Benedict Blesses Social Networking

Already the most tech-savvy pontif in the long history of the Catholic Church, Pope Benedict XVI has blessed conferred his blessing upon the social networking phenomenon that has revolutionized the way we communicate.

In a message entitled, “Truth, proclamation and authenticity of life in the digital age,” Benedict said:

In the digital world, transmitting information increasingly means making it known within a social network where knowledge is shared in the context of personal exchanges. … this dynamic has contributed to a new appreciation of communication itself, which is seen first of all as dialogue, exchange, solidarity and the creation of positive relations. On the other hand, this is contrasted with the limits typical of digital communication: the one-sidedness of the interaction, the tendency to communicate only some parts of one’s interior world, the risk of constructing a false image of oneself, which can become a form of self-indulgence. … The new technologies allow people to meet each other beyond the confines of space and of their own culture, creating in this way an entirely new world of potential friendships.

It may not be a ringing endorsement of online trends, but it’s an important acknowledgement to be sure.

The Pope has already launched a new Vatican website www.pope2you.net  made it possible for his flock to follow his speeches on their iPhones and iPods, according to Reuters, though he’s not on Facebook.

How Did the Mail Online Become the World's Second Biggest Newspaper Web Site

Just how did this middle-range tabloid’s website rise from relative obscurity to become the second most popular newspaper site in the world, and the most popular news site in the UK?

Martin Clarke, Mail Online’s executive, credits his rapidly increasing traffic to his acceptance and incorporation of online social networks, specifically Facebook and Twitter, into his marketing strategy.  Recent data (from Nathalie Broizat) shows that 10% of Mail Online’s UK traffic arrives via Facebook referrals.