The formula for excellence will always be less about format and typography than about the unreserved commitment to the community of readers that newspapers serve and clarity about the nature and interests of those readers. What is a perfect look for an audience in Beijing or Oslo will not likely be perfect for an audience in Buenos Aires or Charlotte. A newspaper must find the voice that speaks clearly to its unique audience of readers, and the best newspapers will always do so.
That’s what all of these World’s Best newspapers share — a certainty about who their audiences are and a bold, sure-footed approach to reaching them. All have a unique voice. All are superb. All share a commitment to print that other newspapers should emulate. They never waste a page, never waste their readers’ time. These newspapers look healthy, well-staffed and richly resourced — even if they are not. It was inspiring to see international journalists who still believe in excellence in print.