posts about or somewhat related to ‘Zuora’

More and more, our lives are wrapped around subscriptions, and that’s not just in online media.

The 20th-century economy was rooted in manufacturing: companies were focused squarely on making and shipping as many tangible goods as possible. Car companies, for example, were measured on how many cars they ship in a quarter.

In contrast, modern companies focus on their customers, and focus on building long-term relationships with customers through a set of services. Zipcar, for example, reports on how many members it has, not how many cars it owns. And with these long-term relationships come a recurring, predictable revenue stream. That is the subscription economy.

— Tien Tzuo, CEO of Zuora on how companies today focus on long-term relationships with customers through subscriptions and provision of services, over the one-time sale of a product. Tzuo says that the magazine industry is more familiar than anyone on the economics of subscriptions, but 100 percent of online content publishing models dependent upon display ads are unsustainable. 

(Source: paidcontent.org)