Laughing at those who read about Miley Cyrus is America’s second-favorite pastime, right after reading about Miley Cyrus.
New York Magazine, Final Tally: Americans Were 12 Times More Interested in Miley Cyrus Than Syria.
Background: Outbrain, the content discovery platform, crunched numbers across its network of publishers to compare reader interest in stories about Syria versus those about Miley Cyrus:
Globally, there were almost 2.5 times as many available stories on Syria as there were on Miley Cyrus. Yet consumption of those Miley stories outpaced Syria by a factor of 8-to-1. And in the United States? 12-to-1!
Before those outside the States start casting their serious news stones, take stock: “Interest in the starlet significantly outpaced Syria in England, Australia, France, Germany, and every other nation in Outbrain’s analysis — except Israel and Russia.”
We just happen to fetishize her a bit more.
This “competition” between HuffPo and the NYT is a false one, whether comparing the size of the “newsrooms” (which does not simply equal the number of employees) or the size of their audiences. The question is not: Who is winning? The question is: What are their respective roles in the news ecosystem and why does that matter to their audiences and to journalism?
Julie Moos, Poynter, Top news sites lose unique visitors in May, while traffic peaks for many.
Moos points out that there’s a difference between pages views, unique visitors and, importantly, loyal visitors and what she calls site “addicts”
The Times, she reports, has a 51% loyalty rate and 15% of its audience is addicts.
Meanwhile, 66% of Huffington post visitors are simply passing by and 1% of its audience is addicts.