Posts tagged analytics

Laughing at those who read about Miley Cyrus is America’s second-favorite pastime, right after reading about Miley Cyrus.

New York Magazine, Final Tally: Americans Were 12 Times More Interested in Miley Cyrus Than Syria.

Background: Outbrain, the content discovery platform, crunched numbers across its network of publishers to compare reader interest in stories about Syria versus those about Miley Cyrus:

Globally, there were almost 2.5 times as many available stories on Syria as there were on Miley Cyrus. Yet consumption of those Miley stories outpaced Syria by a factor of 8-to-1. And in the United States? 12-to-1!

Before those outside the States start casting their serious news stones, take stock: “Interest in the starlet significantly outpaced Syria in England, Australia, France, Germany, and every other nation in Outbrain’s analysis — except Israel and Russia.”

We just happen to fetishize her a bit more.

Personal Analytics for Facebook
If you ever wonder about your posting history, commenting history, rate at which you do either, what time of day you’re active, who your friends are, how you interact with each other, where they’re located throughout the world, how they’re connected with each other, what type of relationships they’re in, what type of connections they have both in and outside of your network, and you’d like all this presented to you visually, do visit Wolfram Alpha and give their Personal Analytics for Facebook a spin. 

Personal Analytics for Facebook

If you ever wonder about your posting history, commenting history, rate at which you do either, what time of day you’re active, who your friends are, how you interact with each other, where they’re located throughout the world, how they’re connected with each other, what type of relationships they’re in, what type of connections they have both in and outside of your network, and you’d like all this presented to you visually, do visit Wolfram Alpha and give their Personal Analytics for Facebook a spin

Age Distribution on Social Networks
Image: By Pingdom with data from Google Ad Planner via Bit Rebels. Select to embiggen.

Age Distribution on Social Networks

Image: By Pingdom with data from Google Ad Planner via Bit Rebels. Select to embiggen.

Development of this Topic is Under Investigation
Analytics doesn’t have an answer for everything.

Development of this Topic is Under Investigation

Analytics doesn’t have an answer for everything.

thisistheverge:

Wolfram Alpha launches Facebook personal analytics reports 

FJP: Just finished playing with it. Mesmerizing. — Michael

thisistheverge:

Wolfram Alpha launches Facebook personal analytics reports 

FJP: Just finished playing with it. Mesmerizing. — Michael

Top 10 Broadcast Media Websites (by US Market Share of Visits). March 2012.
Via.

Top 10 Broadcast Media Websites (by US Market Share of Visits). March 2012.

Via.

 
Google Announces New Data Visualization Tools for Analytics

Susan Wojcicki, senior vice president for advertising at Google, said at the conference that the new tool was inspired by a form of early data visualization from the 1900s known as a spaghetti graph. Ms. Wojcicki pointed to an early map showing Napoleon’s army as it marched on Russia in 1812, which shows the number of soldiers who died on the journey over a period of time.

for the rest of the article see NY Times

Google Announces New Data Visualization Tools for Analytics

Susan Wojcicki, senior vice president for advertising at Google, said at the conference that the new tool was inspired by a form of early data visualization from the 1900s known as a spaghetti graph. Ms. Wojcicki pointed to an early map showing Napoleon’s army as it marched on Russia in 1812, which shows the number of soldiers who died on the journey over a period of time.

for the rest of the article see NY Times

Filed Under: Porn Analytics Cause Someone Somewhere Might Be Curious.
Via.

Filed Under: Porn Analytics Cause Someone Somewhere Might Be Curious.

Via.

In US, StumbleUpon Now Largest Driver of Site Traffic
Via GigaOm:

Web discovery engine StumbleUpon is now the biggest traffic driver among social media websites in the US, according to global web analytics service StatCounter. The company unseated Facebook at the top during June 2011, according to the latest StatCounter social media data. StatCounter tracks hits to over 3 million websites, and its social media data is gathered by analyzing every hit referred by a social media site.

In US, StumbleUpon Now Largest Driver of Site Traffic

Via GigaOm:

Web discovery engine StumbleUpon is now the biggest traffic driver among social media websites in the US, according to global web analytics service StatCounter. The company unseated Facebook at the top during June 2011, according to the latest StatCounter social media data. StatCounter tracks hits to over 3 million websites, and its social media data is gathered by analyzing every hit referred by a social media site.

Interesting: we barely posted anything yesterday and people spent more time on the FJP than any other day of the month.
Maybe not publishing should be our new engagement strategy.

Interesting: we barely posted anything yesterday and people spent more time on the FJP than any other day of the month.

Maybe not publishing should be our new engagement strategy.

Via comScore

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about 1 out of every 12 minutes spent online, while today it accounts for 1 out of every 6 minutes spent online…
…[N]ot to be overlooked is social blogging site Tumblr, which has made some noise this year and become a serious player in the social networking category. The site has grown an impressive 166% in the past year, reaching 10.7 million visitors in May, its first month ever surpassing the 10 million visitor mark. Tumblr is clearly experiencing a viral adoption curve right now and may be nearing that point at which other social media sites begin have reached that critical mass threshold that propels it to more widespread adoption. It still has a ways to go before we can mention it in the same breath as Linkedin or Twitter, but it just might get there if it maintains its current trajectory.

Via comScore

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about 1 out of every 12 minutes spent online, while today it accounts for 1 out of every 6 minutes spent online…

[N]ot to be overlooked is social blogging site Tumblr, which has made some noise this year and become a serious player in the social networking category. The site has grown an impressive 166% in the past year, reaching 10.7 million visitors in May, its first month ever surpassing the 10 million visitor mark. Tumblr is clearly experiencing a viral adoption curve right now and may be nearing that point at which other social media sites begin have reached that critical mass threshold that propels it to more widespread adoption. It still has a ways to go before we can mention it in the same breath as Linkedin or Twitter, but it just might get there if it maintains its current trajectory.

Local News: Journalism's Forgotten Love Child

George Washington University professor Matthew Hindman authored a report for the FCC’s quadrennial review of broadcast ownership regulations.

His findings, crudely put: No one really goes to local news sources. 

The big picture is that there is little evidence in this data that the Internet has expanded the number of local news outlets. And while the Internet adds only a pittance of new sources of local news, the surprisingly small audience for local news traffic helps explain the financial straits local news organizations now face.

According to the report, average per capita monthly page views is an anemic 11.4 while monthly time on site barely tops nine minutes.

What say you, Patch and your estimated $120 million invested in local news this year?

The report can be downloaded here (PDF). Nikki Usher analyses the findings at Nieman Lab.

This “competition” between HuffPo and the NYT is a false one, whether comparing the size of the “newsrooms” (which does not simply equal the number of employees) or the size of their audiences. The question is not: Who is winning? The question is: What are their respective roles in the news ecosystem and why does that matter to their audiences and to journalism?

Julie Moos, Poynter, Top news sites lose unique visitors in May, while traffic peaks for many.

Moos points out that there’s a difference between pages views, unique visitors and, importantly, loyal visitors and what she calls site “addicts”

The Times, she reports, has a 51% loyalty rate and 15% of its audience is addicts.

Meanwhile, 66% of Huffington post visitors are simply passing by and 1% of its audience is addicts. 

There isn’t just a gender disparity in the tech industry, there’s tremendous disparity in who reads tech publications as well. Analytics company Royal Pingdom examined top technology blogs and found that their readership skews way male.
Via ReadWriteWeb:

Of the popular blogs that Royal Pingdom examined, only Mashable comes anywhere close to a 50-50 split between male and female visitors. Sites like Techmeme and Slashdot have closer to 90% male visitors. About 72% of ReadWriteWeb’s visitors, according to Royal Pingdom’s stats, are male.

There isn’t just a gender disparity in the tech industry, there’s tremendous disparity in who reads tech publications as well. Analytics company Royal Pingdom examined top technology blogs and found that their readership skews way male.

Via ReadWriteWeb:

Of the popular blogs that Royal Pingdom examined, only Mashable comes anywhere close to a 50-50 split between male and female visitors. Sites like Techmeme and Slashdot have closer to 90% male visitors. About 72% of ReadWriteWeb’s visitors, according to Royal Pingdom’s stats, are male.