When your heart stops beating, you’ll keep tweeting.
Tagline for LivesOn, a new app launching in March, that will algorithmically post your thoughts after you’ve died.
Via the Guardian:
Launching in March is a new Twitter app called LivesOn. The service uses Twitter bots powered by algorithms that analyse your online behaviour and learn how you speak, so it can keep on scouring the internet, favouriting tweets and posting the sort of links you like, creating a personal digital afterlife…
“It divides people on a gut level, before you even get to the philosophical and ethical arguments,” says Dave Bedwood, creative partner of Lean Mean Fighting Machine, the London-based ad agency that is developing it.
“It offends some, and delights others. Imagine if people started to see it as a legitimate but small way to live on. Cryogenics costs a fortune; this is free and I’d bet it will work better than a frozen head.”
I think when I die I’ll keep my thoughts to myself. — Michael
The ongoing death of newspapers is not about changes in journalism, or the need for them. It is about a business model that has ceased to be relevant in the face of present technology. It used to be a poorly kept secret, but amid a vast array of competing histories, it’s been forgotten like last year’s canceled NBC sitcoms: What made newspapers successful was never the news. Newspapers provided vital services in people’s lives: their connections with their hometown, the notices of local events, the daily topics of conversation, the latest thoughts hovering over Snoopy’s head as he snored atop his doghouse. Many of these services were syndicated, and those that were not - like the classified ads - were intensely well managed. The front page, and the headlines therein, were merely the container…
…The Internet commandeered the services that newspapers once championed and delivered each of these services on an a la carte basis. In an earlier era, it made sense to bundle these services in a single package - the newspaper - and deliver it fully assembled. Today, the Web itself is the package, and each of the services now competes against other similar services in separate, often healthy, markets. And this is as it should be - this is not somehow wrong…
…There is no rational business model that can be formed around solely the production of news, just as many artists will attest that there is no stable business model around just an artist producing art that does not involve dying first. News must be bundled with a service. And that’s a problem, because the Web model is to unbundle everything, reduce every service to its basic and fundamental form, and present it to you as a site or, more recently, as an app. If you ask southern California venture capitalists what types of investments they’re searching for, they’ll tell you they’re looking for that one thing - not six things bundled together, not three existing things that complement one another. One disruptive thing.
And that thing tends to omit the word “news.