Bloomberg reaches iPhone readers by giving them a word count
The Bloomberg Businessweek iPad app has been a success for nearly a year now, and this week they’re bringing it to the iPhone. The difference being that:
It gives readers a word count for stories, making it easier to pick out the most digestible piece given whatever amount of time you have. “We know through the course of the day on iPhone people are going to come in and out, and we want to give them a perspective of the (time) commitment,” Oke Okaro said.
Tip toeing around the other things people use their phones for, the global head of mobile there says there’s a lot to learn from watching how people use the app over the next few months.
Since the iPad version of the app has been out for some time, Bloomberg has data on their readers’ habits, and they generally line up with what we’ve seen elsewhere: People are reading the magazine in the evening and on weekends. The magazine has grown a steady stream of new subscribers and converted print readers to verify their subscription, so the iPhone edition is a play at expanding their audience.