Ancona, who lives in Missouri, insists there’s a new Klan for modern times — a Klan that’s “about educating people to our ideas and getting people to see our point of view to … help change things.”
He said he and those like him can spread that message without violence — a sort of rebranding of the Klan. The idea may sound absurd, but is it conceivable?
Ashley Fantz, Can this KKK leader rebrand?, CNN
An analysis of the KKK from an organizational perspective, in light of the recent shooting in Kansas:
Last Sunday, the world was confronted with another image of the Klan: 73-year-old Frazier Glenn Cross, a white supremacist and avowed anti-Semite, in the back of a police car, spitting, “Heil Hitler!”
When his alleged rampage at two Jewish institutions in suburban Kansas City, Kansas, was over, three people were shot dead — a teenage boy and his grandfather along with a woman who worked with visually impaired children.
The carnage was devastating to many. Imperial Wizard Frank Ancona was upset, too.
"What this guy just did set back everything I’ve been trying to do for years," said Ancona, who leads the Traditionalist American Knights of the Ku Klux Klan.
CNN tracked Ancona down on Twitter, where he has 840 followers, after he and other self-professed hate group leaders denounced the shootings in interviews withUSA Today and CNN affiliate WDAF in Kansas City, Missouri.
"I believe in racial separation but it doesn’t have to be violent," he told CNN. "People in the Klan are professional people, business people, working types. We are a legitimate organization."
Branding is not about growing inequality but growing equality. In the old world there were a few big-name hotshot star journalists, and a lot of regular hacks pushing anonymous news. In future more and more journalists will be stars — some big stars shining all over, some smaller but maybe brighter stars twinkling to some important niche audience. And if a journalist has no twinkle whatsoever — then it’s time to find something else to do.
Saska Saarikoski, Brands, Stars and Regular Hacks — a changing relationship between news institutions and journalists (PDF).
Saarikoski, a former culture editor at Finland’s Helsingin Sanomat, conducted surveys and interviews with editors, publishers and reporters about the issues raised by the branding of journalists. The result is this recent report from the Reuters Institute for the Study of Journalism.
Whether an employer claims ownership of a social media account or not, they cannot ‘own’ the relationship between users and that account. And there will be as many relationships as users. Some passive; some collaborative; some neglected; some exploitative.
Personal branding is fundamentally about how to distinguish yourself from those with whom you share general characteristics. That is to say, your brand is your intrinsically unique set of qualities that give you value. If you want the people with whom you interact professionally to see your singular value, you first have to be aware of it yourself first.
Veteran journalists condemn digital journalists for marketing themselves bysuggesting that it compromises integrity.
Is this valid? Can journalism stand alone without personal branding or would it be streams of words without identity?
Jennifer Gaie Hellum, Brazen Life. "A Fight in the Journalism World Invites Questions About Personal Branding & Integrity"