Posts tagged business plans

To cut costs, newspapers are cutting video.

Via Beet.tv:

Touted just three or four years ago as a promising editorial and business opportunity for newspapers to compete with local television stations and to grab new visitors and revenue streams, a large number of newspapers are cutting back on video and laying off video journalists, according to a study of 100 U.S. newspapers undertaken by the Associated Press.

The internal study was directed by Kevin Roach, Director of U.S. Broadcast News.

It’s a bit chicken, meet egg: while video is more expensive to produce, it also gives publishers higher ad rates.