Posts tagged with ‘conde nast’
Publisher Condé Nast has seen early success with its iPad app for The New Yorker magazine, drawing in a total of 100,000 readers, including 20,000 paying digital subscribers.
The New York Times reports the digital subscription numbers for the iPad version of the publisher’s flagship magazine. Given that readers pay $59.99 a year for a digital subscription, Condé Nast appears to have made close to $1.2 million in subscription revenue from the app so far, before Apple’s 30 percent cut. The digital version has also attracted 75,000 print subscribers who can download the app for free. The remaining several thousand readers choose to buy single issues for $4.99 a week.
Publishers have struggled with Apple to offer subscriptions to their titles rather than one-off sales. This appears to be changing with news that both Hearst and Condé Nast have deals in place that will let them go the subscription route.
Via the New York Post:
Condé is expected to make the New Yorker available next week to capitalize on coverage of Osama bin Laden’s death.
But by the end of the May, Condé will have the seven other magazines that are currently selling single-copy-only editions on the iPad available via subscriptions, including Wired, Golf Digest, Glamour, Vanity Fair, Self, Allure and GQ.
The deal will involve drastically slashing the single-copy price of the digital issue to $1.99 from the $4.99 price tag for the digital New Yorker and GQ — the same as the newsstand price — and from $3.99 for digital Glamour and Wired.
Annual subscriptions for each title will sell for $19.99.