Posts tagged conde nast

Recently, In Advertising
"There are things in there editors won’t like, and things in there that publishers won’t like," a Condé Nast editor tells AdAge about the company’s decision to formalize its native advertising policies.
An approximately 4,000-word internal document is currently circulating the company, AdAge reports, that “not only delves into advertising but also provides standards and practices around certain legal and privacy concerns, including how the company will handle consumer data.”
Condé Nast includes publications such as Wired, Vogue, The New Yorker and Vanity Fair among many others.
Other large publishers, such as Hearst (Cosmo and Esquire) and Time, Inc (Time, People and Sports Illustrated), are sticking to more general guidelines and making case-by-case decisions on native ads and their formats.
Meantime, Time magazine and Sports Illustrated are breaking a magazine industry taboo by selling advertising on the covers of their print editions.
As The New York Times notes:

[T]he Time and Sports Illustrated cover ads appear to violate the guidelines of the American Society of Magazine Editors, the influential trade group that awards the National Magazine Awards. The first rule in its guidelines for magazine editors and publishers is, “Don’t print ads on covers.”
"The cover is the editor and publisher’s brand statement," it says. "Advertisements should not be printed directly on the cover or spine."

That said, print newspapers such as the Financial Times and the Wall Street Journal run ads on their front pages, and ads on the home pages of magazine and news sites are pretty much the norm.
"You can either say this is a groundbreaking decision to put ads on covers after 91 years in the business," Norman Pearlstine, Time Inc’s chief content officer, tells AdAge, ”or you can say this is a relatively modest reference that catches up to what’s going on in the industry.”
We go with the latter with the caveat that it will be disappointing when our best magazine covers are covered in ads.
Image: Vintage Youtube by Moma, a Brazilian advertising agency, as part of a 2010 “Everything Ages Fast” campaign.

Recently, In Advertising

"There are things in there editors won’t like, and things in there that publishers won’t like," a Condé Nast editor tells AdAge about the company’s decision to formalize its native advertising policies.

An approximately 4,000-word internal document is currently circulating the company, AdAge reports, that “not only delves into advertising but also provides standards and practices around certain legal and privacy concerns, including how the company will handle consumer data.”

Condé Nast includes publications such as Wired, Vogue, The New Yorker and Vanity Fair among many others.

Other large publishers, such as Hearst (Cosmo and Esquire) and Time, Inc (Time, People and Sports Illustrated), are sticking to more general guidelines and making case-by-case decisions on native ads and their formats.

Meantime, Time magazine and Sports Illustrated are breaking a magazine industry taboo by selling advertising on the covers of their print editions.

As The New York Times notes:

[T]he Time and Sports Illustrated cover ads appear to violate the guidelines of the American Society of Magazine Editors, the influential trade group that awards the National Magazine Awards. The first rule in its guidelines for magazine editors and publishers is, “Don’t print ads on covers.”

"The cover is the editor and publisher’s brand statement," it says. "Advertisements should not be printed directly on the cover or spine."

That said, print newspapers such as the Financial Times and the Wall Street Journal run ads on their front pages, and ads on the home pages of magazine and news sites are pretty much the norm.

"You can either say this is a groundbreaking decision to put ads on covers after 91 years in the business," Norman Pearlstine, Time Inc’s chief content officer, tells AdAge, ”or you can say this is a relatively modest reference that catches up to what’s going on in the industry.”

We go with the latter with the caveat that it will be disappointing when our best magazine covers are covered in ads.

Image: Vintage Youtube by Moma, a Brazilian advertising agency, as part of a 2010 “Everything Ages Fast” campaign.

Conde Nast’s text-focused New Yorker iPad app draws 20k subscribers

Publisher Condé Nast has seen early success with its iPad app for The New Yorker magazine, drawing in a total of 100,000 readers, including 20,000 paying digital subscribers.

The New York Times reports the digital subscription numbers for the iPad version of the publisher’s flagship magazine. Given that readers pay $59.99 a year for a digital subscription, Condé Nast appears to have made close to $1.2 million in subscription revenue from the app so far, before Apple’s 30 percent cut. The digital version has also attracted 75,000 print subscribers who can download the app for free. The remaining several thousand readers choose to buy single issues for $4.99 a week.

via AppleInsider

Conde Nast, Hearst iPad Subscriptions Coming Soon

Publishers have struggled with Apple to offer subscriptions to their titles rather than one-off sales. This appears to be changing with news that both Hearst and Condé Nast have deals in place that will let them go the subscription route.

Via the New York Post:

Condé is expected to make the New Yorker available next week to capitalize on coverage of Osama bin Laden’s death.

But by the end of the May, Condé will have the seven other magazines that are currently selling single-copy-only editions on the iPad available via subscriptions, including Wired, Golf Digest, Glamour, Vanity Fair, Self, Allure and GQ.

The deal will involve drastically slashing the single-copy price of the digital issue to $1.99 from the $4.99 price tag for the digital New Yorker and GQ — the same as the newsstand price — and from $3.99 for digital Glamour and Wired.

Annual subscriptions for each title will sell for $19.99.