Advertising consultant Cindy Gallop, as quoted in Digiday’s Can Conferences Save The Media Industry?
“Saying the conference industry has exploded is not an exaggeration,” David Adler, founder of BizBash said. “The industry has increased tenfold in the past few years. Twenty percent of marketing budgets in general are face-to-face events.”
The most successful include the likes of the relatively new, small and blue chip events All Things D, TED and the Founders Conference. All three are held up by people involved in conference industry as the way to do a perfect event: invite only exclusive, interesting and innovative people.
But not every conference can become TED. In fact, there may even be too many conferences. Every magazine, newspaper (with a few notable exceptions) and website seems to want to throw an event. Some do it well, while others flail miserably in a sad attempt to mimic their more successful counterparts.