The results of Fast Company’s experiment with “stubs” — which allowed them to gradually create long-form journalism — pleasantly surprised the team when it brought a lot of traffic. Learn more about their strategy and check out snapshots of their site analytics from Chris Dannen. (via onaissues)
FJP: SBNation, the network of sports blog, rolled out a feature similar to this when Vox Media redesigned the entire ecosystem. This is how Jeff Clark of SBNation’s CelticsBlog described “Storystreams” when the redesign launched:
This is a kind of post that has several updates within that post. It is a smarter way of handling big stories that have many updates (like trade deadline day and media day) rather than editing a single post or breaking it into several smaller posts.
And yes, I’m a Celtics junkie. — Michael