Posts tagged corporate campus

Apple Campus 2, The Mothership
Aaron Saenz, writing at Singularity Hub, likes what he sees: 

They’ve lost a king, but they’re still building Camelot. Apple’s CEO Steve Jobs may be stepping down from his position, but one of his last acts in the office will undoubtedly go down as one of the most amazing as well. Apple Campus 2, nick named “the Mothership”, is set to break ground in 2012 and it looks simply stunning. Part flying saucer, part hadron super collider, part Dr. No’s lair, the Mothership will be a 2.8 million square foot facility located on a 175 acre lot off Highway 280 in Cupertino. Featuring a 1000 seat auditorium, 300,000 square feet of research space, and its own power plant, the new campus will house Apple and 12,000 in house employees in glorious style.

Christopher Hawthorne, of the LA Times, calls the planned campus a retrograde cocoon:

Though the planned building has a futuristic gleam — Jobs told the council “it’s a little like a spaceship landed” — in many ways it is a doggedly old-fashioned proposal, recalling the 1943 Pentagon building as well as much of the suburban corporate architecture of the 1960s and ’70s. And though Apple has touted the new campus as green, its sprawling form and dependence on the car make a different argument…
…Still, the new Apple campus, which the company describes as “a serene and secure environment” for its employees, keeps itself aloof from the world around it to a degree that is unusual even in a part of California dominated by office parks. The proposed building is essentially one very long hallway connecting endlessly with itself.

Apple Campus 2, The Mothership

Aaron Saenz, writing at Singularity Hub, likes what he sees

They’ve lost a king, but they’re still building Camelot. Apple’s CEO Steve Jobs may be stepping down from his position, but one of his last acts in the office will undoubtedly go down as one of the most amazing as well. Apple Campus 2, nick named “the Mothership”, is set to break ground in 2012 and it looks simply stunning. Part flying saucer, part hadron super collider, part Dr. No’s lair, the Mothership will be a 2.8 million square foot facility located on a 175 acre lot off Highway 280 in Cupertino. Featuring a 1000 seat auditorium, 300,000 square feet of research space, and its own power plant, the new campus will house Apple and 12,000 in house employees in glorious style.

Christopher Hawthorne, of the LA Times, calls the planned campus a retrograde cocoon:

Though the planned building has a futuristic gleam — Jobs told the council “it’s a little like a spaceship landed” — in many ways it is a doggedly old-fashioned proposal, recalling the 1943 Pentagon building as well as much of the suburban corporate architecture of the 1960s and ’70s. And though Apple has touted the new campus as green, its sprawling form and dependence on the car make a different argument…

…Still, the new Apple campus, which the company describes as “a serene and secure environment” for its employees, keeps itself aloof from the world around it to a degree that is unusual even in a part of California dominated by office parks. The proposed building is essentially one very long hallway connecting endlessly with itself.