New York Magazine, Final Tally: Americans Were 12 Times More Interested in Miley Cyrus Than Syria.
Background: Outbrain, the content discovery platform, crunched numbers across its network of publishers to compare reader interest in stories about Syria versus those about Miley Cyrus:
Globally, there were almost 2.5 times as many available stories on Syria as there were on Miley Cyrus. Yet consumption of those Miley stories outpaced Syria by a factor of 8-to-1. And in the United States? 12-to-1!
Before those outside the States start casting their serious news stones, take stock: “Interest in the starlet significantly outpaced Syria in England, Australia, France, Germany, and every other nation in Outbrain’s analysis — except Israel and Russia.”
We just happen to fetishize her a bit more.