The [New York] Times does not release traffic figures, but a spokesperson said yesterday that [Nate] Silver’s blog provided a significant—and significantly growing, over the past year—percentage of Times pageviews. This fall, visits to the Times’ political coverage (including FiveThirtyEight) have increased, both absolutely and as a percentage of site visits. But FiveThirtyEight’s growth is staggering: where earlier this year, somewhere between 10 and 20 percent of politics visits included a stop at FiveThirtyEight, last week that figure was 71 percent.
But Silver’s blog has buoyed more than just the politics coverage, becoming a signifiant traffic-driver for the site as a whole. Earlier this year, approximately 1 percent of visits to the New York Times included FiveThirtyEight. Last week, that number was 13 percent. Yesterday, it was 20 percent. That is, one in five visitors to the sixth-most-trafficked U.S. news site took a look at Silver’s blog.
Marc Tracy, The New Republic. Nate Silver Is a One-Man Traffic Machine for the Times.
Takeaway: Stat nerds have clout.
Imagine if your whole life you’ve looked through one eye, only seeing through one eye and suddenly, scientists can give you the ability to open up a second eye. So what you would see is not just more data but it’s a whole different way of seeing.
Said photojournalist Rick Smolan today, telling the audience at a Human Face of Big Data event the same thing he told his son when, at 2am, the little boy climbed out of bed, snuck into the kitchen and asked him why he stayed up late everynight on the phone talking about “big data.” Smolan continued:
My son, who again wanted to stay up as late as he could before I sent him back to bed, said: could scientists and computers, like, let us open up a third eye and a fourth and a fifth? And I said yes.
See the group’s phone app, its upcoming book and more here.
Let a thousand Jon Stewarts bloom.