Before you start a Kickstarter campaign, you better have a long list of people to tell about it. Otherwise, unless you’re lucky enough to have Kickstarter put your project on its homepage, few will even know it exists.
Looking to fund your next journalism project? Nieman Lab talks with Chris Amico, co-founder of Homicide Watch, about how to create a successful campaign on Kickstarter and the importance of a broader funding strategy to see a project through to completion. The article offers a number of tips and looks at a range of projects, including those that had been funded and those that did not reach their goal (plus a few journalism projects that far exceeded their goals).