Tumblr Firehose Now Brought to you by Gnip
Gnip, a Colorado-based startup that provides data streams from sources such as Twitter, Facebook and YouTube, announced an exclusive deal to distribute the Tumblr firehose.
Gnip, and services like it, is used by companies to monitor conversation and activity across social networks.
Via Gnip CEO Chris Moody:
I’m thrilled to announce that the full firehose of public Tumblr posts is now available exclusively from Gnip. Tumblr is one of the fastest growing social networks in the world. Much of this growth is fueled by the enormous number of conversations that are unique to the Tumblr community. These conversations cover a huge range of subjects, from movies, TV shows and fashion to business, apparel and consumer products…
…It doesn’t take a large leap to see the impact this type of information can have on brand management and product development. The conversations on Tumblr are rich in images and discussion about brands and products, from simply sharing a picture about a favorite pair of shoes to reblogging news about favorite brand. And given the highly social nature of the Tumblr community, these discussions move quickly and broadly through the community. You often see posts that are shared tens of thousands of times. For brands, every conversation matters and access to the full firehose ensures they won’t miss a thing.
Moody notes that 50 million new posts appear on Tumblr each day and that the network had 300% traffic growth last year.