Mark Golin, Editorial Director of Digital for Time Inc.’s Style & Entertainment and Lifestyle Groups, discusses the culture of creativity in large companies and what can be done to better foster innovation.
In a tumultuous publishing climate, innovation often holds the key to success, he explains. But fostering innovation in a company as large as Time is difficult, especially due to its structure; essentially, it’s a family of brands in which the communication of ideas is tricky to facilitate across divisions. For this reason, one of Golin’s biggest focuses is to come up with best practices for fostering creativity.
But not all creativity is created equal. Golan’s a believer in practical creativity rather than creativity for creativity’s sake and is not alone.
In this video, Golin shares his thoughts on the culture of brainstorming in a large company, and how to efficiently navigate the boundary between testing out new ideas and coming up with ideal solutions.
In 2011, e-book sales topped print sales for the first time, a trend that continued into 2012. Debates around this digital disruption in the book publishing industry, however, have been markedly hopeful about the survival of print. Mashable’s Josh Catone, for example, writes that ultimately, the choice between e-books and print books is not a zero-sum game. There is a cultural and aesthetic preciousness to the print book that cannot be achieved by digital volumes. In the Washington Post, Nicholas Carr argues that the e-book is merely another publishing format with its own unique benefits, just as paperback was to the hardcover (see also his debate with Clay Shirky on the matter). And according to Pew, 90% of e-book readers continue to read physical volumes as well.
Whatever the arguments may be, there seems to be an undeniable optimism among many book lovers even as the industry navigates digital disruption. In this video, James McQuivey, VP and Principal Analyst at Forrester Research, explains why the publishers too, have remained uniquely optimistic in the face of digital disruption, by distinguishing the culture of the book industry from the cultures of other media industries such as film or music. Book publishers were never in it to make large amounts of money, he says. Driven by dedication to their authors and customers, they see digital disruption as a way to get more words published and more people reading.
For reasons explained in his blog post Will Gutenberg Laugh Last?, Carr says that the transition to e-reading is a slow process–growth in e-book sales, in fact, has slowed substantially. This conceivably leaves time for publishers to prepare. In this vein, McQuivey goes on to explain that because disruption has reached the book industry later than music or film, publishers have been able to learn from the disruption they’ve witnessed in other industries and plan ahead for it.
In this video, we take advantage of Anthony De Rosa’s experience at Reuters to examine how larger news organizations struggle and hope to adapt to major shifts in the media industry.
Near the center of it at Reuters is De Rosa as Social Media Editor (and host at ReutersTV), where he helped figure out how API’s can be best used to distribute Reuters content. Here, he explains what APIs are and why they will play a more integral part of the News industry.
By consolidating content from both multiple sources and among differing mediums, APIs let organizations do more than just publish written pieces and slideshows. They allow them to make a more full use of the Internet.
For more of our videos with Anthony and others in the media industry, see TheFJP.org.
In this video, Reuters’ Anthony De Rosa describes the new position of social curation in digital newsrooms. Citing examples like Andy Carvin’s work retweeting and verifying citizen uploaded information across the Arab Spring, De Rosa describes the job of covering social networks as a vital way to keep up with breaking events when you’re sitting halfway across the world.
Breaking news, for the most part, breaks on social media. But it’s not as easy as reading a wire — there have to be people to fact check, double check, and compile the best information from the millions of other uploads that may be misleading, incorrect, or otherwise irrelevant.
See other FJP videos with Anthonyhere, and be sure to explore TheFJP.org — our new home for video and other (awesome) things.
James McQuivey, VP and Principal Analyst at Forrester Research, defines a digital disruptor as someone who knows how to use digital tools to do things better, faster or cheaper than before. Digital, he explains, reduces the barriers to entry in the publishing world, which allows anyone to be an author or publisher, be it a start-up or an adjacent business that never considered publishing before.
Some digital disruptors, however, are more likely to be successful than others.
A blogger with a large following, for example, has a successful digital customer relationship that he remains engaged with, which puts him far ahead of a traditional publisher struggling to build a relationship with its customers. An app developer remains engaged with his product by continuously updating it to ensure his customers remember it’s there. In this video, James walks us through how successful disruptors think: opportunistically.
Anthony De Rosa: Why Newsrooms Should Poach Tech and Startup Talent
Anthony De Rosa is Reuters’ Social Media Editor, where he’s also a columnist and host at ReutersTV. We sat down with him to discuss where the tech and news communities meet and, increasingly, overlap.
Being that the news industry has more than a few business problems these days, Anthony suggests hiring outside help. By choosing Craigslist, Groupon and Facebook as examples of places from which to steal employees, De Rosa makes a solid point: go where the success is, and learn from the people that have done smart things in the more turbulent and burgeoning media landscapes.
Anthony also discusses what news life is like at Reuters, which we’ll dive into in more detail over the coming weeks. Stay tuned!
And for more FJP videos, see our new site, theFJP.org.
Mark Golin, Editorial Director of Digital for Time Inc.’s Style & Entertainment and Lifestyle Groups, walks us through the developmental stages of magazines’ journey from print to digital. Likening the story to that of a growing person, Golin explains how–and why–magazine editors and publishers were so reluctant to post their precious print content on the internet.
This, he says, was the infancy of digital magazines. Moving into childhood meant being more open to posting more and more content online, which did happen, though that content was often selected from the editorial dustbin. Today, we’re living through the growing pains digital magazine adolescence.
Print and digital experiences work well together but there are a few more life lessons left to learn before we’re legal.
In this video, NYU Professor Mitchell Stephens tells us what’s wrong with journalism education and how his school and others around the country are fixing it.
Historically, J-School has been unimaginative and rote, but it shouldn’t be (and increasingly isn’t) that way anymore, Mitchell says. Like the experiences of people coming up in other professional fields, J-School students today study the tradition of great journalism, work with an emphasis on experimentation and problem solving, and are encouraged to focus on what interests them most.
See more videos with Professor Stephens here and, for those of us who want to think more about j-school — a video from our talk with CUNY Professor Chris Anderson.
NYU Professor Mitchell Stephens is convinced that the steady rise of non-professionals creating journalism content is a very good thing for news. We asked him to explain.
His reasons are several: to begin with, our general public is better educated today than ever before, the cost and expertise required to edit video and publish writing have dropped. And, he says, we online users, being such a large and diverse group, have a good handle on what makes good content and what doesn’t. We don’t need to teach media literacy, Stephens believes, because the competition among those making journalism sorts the good from the bad, and people know good content when they see it.
We sat down with Rest of the World Media founder and Stanford regular Gabriel Sama to talk about newsrooms, and how they should organize themselves and their content. Newspapers have only so much space, Sama told us, and you can only fill so much of it with news. But when newsrooms publish online, they face something very different — they’re dealing with infinity.
That’s not to say they should try to fill infinite space, Sama says. Journalists should focus on what’s important today — whether it’s an oil spill or an attack in Gaza, a journalist’s work shouldn’t necessarily be confined to their beat. He emphasizes the strength of teaming up with other journalists and bringing multimedia into the picture at the planning stage as a way to utilize the infinite space we’re given online to publish timely, meaningful content.
The latest from our conversation with Farai Chideya, journalist, novelist, and entrepreneur. Here she discusses net neutrality and connectivity. Should content providers also determine data delivery speeds? Should some degree of access to broadband be guaranteed despite a person or community’s means to afford it? How does this impact journalism? How does it impact an individual’s ability to participate in democracy?
Background: For newbies to this-issue-that-affects-all-of-us-internet-reliant-people-in-the-world, catch up on what’s going on here. Free Press does a lot of great work on this issue, so check out their research and resources here.
On the Importance of Journalists Understanding Technology
The latest in our conversation with Farai Chideya, in which she discusses her own experiences learning new technologies and how—especially as an entrepreneur in the journalism world—knowing the tech side of things has helped her collaborate, innovate, and pursue great journalism.