posts about or somewhat related to ‘flash’

Apple makes largest acquisition since it bought Steve Jobs’ NeXT in 1996

May my spinning hard drive one day be a thing of the past. From Fortune:

According to Reuters, Apple (AAPL) has sealed the deal that was rumored last week to buy Anobit, the Israeli company that makes the flash memory technology used in Apple’s iPhones, iPads and MacBook Airs.

For Apple, this is a big acquisition, both in dollar terms and in technology. The price — a reported $500 million — is larger than the $472 million it paid for NeXT, once 14 years of inflation is taken into account.

The acquisition also reinforces Apple’s growing commitment to flash memory, which is gradually replacing the hard drives the company has been using for mass storage since the mid 1980s. Apple is now the world’s largest consumer of flash, thanks to sales of its iPods, iPads and iPhones.

The MacBook Air also relies on solid state (rather than mechanical disk) memory, and flash is now an option on the company’s MacBook Pros as well.

Gone in a Flash: How Adobe’s abandonment of Flash for mobile devices impacts news orgs →


One thing certain to draw an advertiser’s ire is the knowledge that his ads aren’t being shown to potential customers, and ads are the most prominent use of Flash on most news sites. Most publishers, though, have been smart enough to deal with this upfront with advertisers, having policies like this one from The Boston Globe requiring a fallback image that can be served to readers who don’t have Flash installed. The biggest driver here is news sites’ creation of mobile-optimized websites, which take different ad units than do desktop/laptop sites, and for which no right-thinking ad salesperson has ever allowed Flash ads. Apple’s iAds were an early force for using HTML5 to build an immersive, rich-media, Flash-like experience for mobile ads, but it’s limited to in-app ads and has generally been viewed as something less than a roaring success.

From FLV to HTML5? Yes, and Adobe calls this tool Wallaby.

We missed this in the fall when it first premiered at Adobe Max but caught it today via Engadget:

[Adobe’s] Labs research team has just released an experimental new dev tool, dubbed Wallaby, that’s targeted at taking Flash-encoded artwork and animations and turning them into a more compatible mix of HTML, CSS and JavaScript. Of course, the intent here is not some magnanimous move to free us from the shackles of Flash — Adobe openly admits that the initial goal for the new tool will be to help convert animated banner ads so that they work on the iOS platform — but hey, even bad tools can be used for good sometimes, right?