Starting in March, the world’s most visited museum will gradually replace its traditional audio-guides — used by just four percent of its 8.5 million annual visitors — with 3DS pocket consoles.
"We are the first museum in the world to do this," Agnes Alfandari, museum’s head of multimedia told AFP.
The Japanese giant Nintendo is supplying 5,000 of the latest-generation consoles, which offer 3D vision without the need for special glasses, as part of a partnership with the museum.
Visitors will be able to locate themselves within the Louvre, choose themed itineraries including special ones for children, and listen to hundreds of recorded commentaries, in seven languages, about the works on display.
Nintendo has developed the content for the consoles, with the Louvre remaining in editorial control, Alfandari said.
Game dynamics isn’t about time-wasting. Au contraire: it’s about a seductive, powerful drawing-in of human habit. It’s about changing those habits, leading us to do new things (over and over again). This being America, those habits increasingly have a lot to do with selling stuff, with commerce. On the Internet, they increasingly help companies chase greater engagement with customers, be they buyers, readers, or both.
- Ken Doctor on combining journalism and game dynamics via Nieman Lab