Why shouldn’t the same high-level thinking like that used in technology and other industries be used to increase pleasure in the bedroom? Of all the places that you want a quality user experience. I can’t think of a better one, can you?…
…But in one most profound area of our life – sexual health and wellness – we have somehow eluded innovation.
Grant Bechthold, VP of product development at Standard Innovation, in a keynote address at the CES Digital Health Summit. Via The Register: Vibrator guru on pleasure tech.
The Register article outlines how Standard Innovation’s product development cycle is similar to processes in other fields: from 3D conceptual designs to prototypes to field testing to actual academic studies on the product’s usefulness. Because, as Bechthold says, “[A] dropped cellphone call seems small compared to a dropped orgasm.”
Somewhat Related: Washington, DC residents watch more porn than the rest of America.
It’s my view that if you put the best scientists, science communicators, and science journalists in a room, it wouldn’t take long for them to agree on the basics of good medical science reporting.
A checklist would look something like the following. Every story on new research should include the sample size and highlight where it may be too small to draw general conclusions. Any increase in risk should be reported in absolute terms as well as percentages: For example, a “50 percent increase” in risk or a “doubling” of risk could merely mean an increase from 1 in 1,000 to 1.5 or 2 in 1,000. A story about medical research should provide a realistic time frame for the work’s translation into a treatment or cure. It should emphasize what stage findings are at: If it is a small study in mice, it is just the beginning; if it’s a huge clinical trial involving thousands of people, it is more significant. Stories about shocking findings should include the wider context: The first study to find something unusual is inevitably very preliminary; the 50th study to show the same thing may be justifiably alarming. Articles should mention where the story has come from: a conference lecture, an interview with a scientist, or a study in a peer-reviewed journal, for example.