Posts tagged with ‘instagram’
Lane Anderson in The Instagram Effect: How the Psychology of Envy Drives Consumerism, Deseret News.
The piece is part of a series called The Ten Today, which examines the relevance of the 10 Commandments in contemporary society. It’s kind of a a fascinating endeavor. The publication, which, as Nieman Lab reports, just came out of beta, is fascinating in itself:
The Deseret News is owned by the Church of Jesus Christ of Latter-day Saints, but you might not detect its Mormon roots from looking at the outlet’s national site — officially came out of beta yesterday — which focuses on the self-proclaimed values of family and faith. Even in its faith section, which includes stories as wide ranging as a preview of a new PBS documentary on the history of the Jews and a piece on the Hindu holiday of Holi, there’s very little explicit coverage of Mormonism.
FJP: So most of the articles (see: popular content, for example) comes out of a set of curious, general-interesty questions about American society and the role that spirituality and family plays out in our daily lives. While most new news projects are following the niche-news-serving-narrow-interests trend, it’s an interesting ambition to keep an eye on: a publication aiming to hit such a broad audience and broad set of topics topics from a strangely narrow space. —Jihii
Emily Badger, How Instagram Alters Your Memory, The Atlantic Cities.
To test this, Henkel, a researcher at Fairfield University, concocted a series of experiments leading undergraduate students on guided tours through the university’s Bellarmine Museum of Art. They looked at paintings, sculptures, pottery, jewelry and mosaics. The students were given digital cameras to photograph some of the objects and were told to simply observe the others. The next day, they were given a series of recall tests, trying to detect which objects they remembered best in name and detail.
As it turned out, people remembered fewer of the photographed objects, and fewer of the details about them, relative to the pieces of art they’d actively observed with their own eyes.
…There was one catch in Henkel’s findings: She also asked participants to zoom in on and photograph the details of some of these art pieces. And people who did that were much better at remembering the works of art that those who simply wedged entire objects into one frame and then walked away. Perhaps, by focusing consciously on the details, we can cut back on some of this “photo-taking impairment effect.”
Instagram, the photo-sharing app that Facebook acquired last year, just added the ability to share videos, as well. It’s a copy of Vine, which is owned by chief rival Twitter. But whereas Vine lets users upload videos up to 6 seconds long, Instagram has opted for a maximum length of 15 seconds, and the difference is more significant than just 9 seconds.
Which, according to Quartz, is a strategic move:
An Instagram with 15-second videos is right in the sweet spot for Facebook: It’s mobile, it’s video, and at that length, it means that advertisers can drop in their short television spots without even modifying them. This is an important but overlooked feature of online video ads, when compared to other kinds like banner and search: the ability to re-use the same creative on which advertisers have already spent so much money. That’s an extremely appealing advantage to ad buyers.
FJP: Interesting take. 15 seconds does feel a bit long for the Instagram attention span. Here’s a Digiday round-up of reactions to Instagram video.
You are not our customers, you are the cattle we drive to market and auction off to the highest bidder. Enjoy your feed and keep producing the milk.
The News, via CNET:
Instagram said today that it has the perpetual right to sell users’ photographs without payment or notification, a dramatic policy shift that quickly sparked a public outcry.
The new intellectual property policy, which takes effect on January 16, comes three months after Facebook completed its acquisition of the popular photo-sharing site. Unless Instagram users delete their accounts before the January deadline, they cannot opt out.
Under the new policy, Facebook claims the perpetual right to license all public Instagram photos to companies or any other organization, including for advertising purposes, which would effectively transform the Web site into the world’s largest stock photo agency. One irked Twitter user quipped that “Instagram is now the new iStockPhoto, except they won’t have to pay you anything to use your images.”
Read On: CNET, Instagram says it now has the right to sell your photos.