Time Magazine reports on a study published in the Journal of Personality and Social Psychology that took 13 years to survey 1.6 million people 48 US states (Alaska and Hawaii didn’t have enough respondents) about their personality:
As its name implies, the survey measures personality along five different spectra, with the Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism labels forming a handy acronym: OCEAN.
Each of those categories is defined by more-specific personality descriptors, such as curiosity and a preference for novelty (openness); self-discipline and dependability (conscientiousness); sociability and gregariousness (extroversion); compassion and cooperativeness (agreeableness); and anxiety and anger (neuroticism). The inventory gets at the precise mix of those qualities in any one person by asking subjects to respond on a 1-to-5 scale, from strongly disagree to strongly agree, with 44 statements including, “I see myself as someone who can be tense,” or “can be reserved,” or “has an active imagination,” or “is talkative.” There turned out to be a whole lot of Americans willing to sit still for that kind of in-depth prying, from a low of 3,166 in Wyoming (a huge sample group for a small state) to a high of 177,085 in California.
Researchers then broke the country down into three macro regions based on the results, which were categorized into “temperamental and uninhibited” (New England and the Mid-Atlantic), “friendly and conventional” (the South and Midwest) and “relaxed and creative” (the West Coast, Rocky Mountains and Sun Belt).
Read more about it here, see the map and take a ten question quiz that’ll tell you where you fit in the best.
Last month, the NY Times created a beautifully compelling story on avalanches and skiing in Washington State. This morning, we get to read about exactly how they did it. Most fascinating is their discussion of how to pace the story so it would feel like a seamless reading experience:
Q. There’s a ton of audio and moving-image work in Snow Fall, and you used a lot of techniques from filmmaking, but within a very reading-centric experience. What kind of challenges did those elements present?
Catherine Spangler, Video Journalist: The challenges of crafting multimedia to compliment a text-based story were the same challenges faced in any storytelling endeavor. We focused on the pacing, narrative tension and story arc—all while ensuring that each element gave the user a different experience of the story. The moving images provided a much-needed pause at critical moments in the text, adding a subtle atmospheric quality. The team often asked whether a video or piece of audio was adding value to the project, and we edited elements out that felt duplicative. Having a tight edit that slowly built the tension of the narrative was the overall goal.
Graham Roberts, Graphics Editor: With the visuals, especially ones that would actually interrupt the reading, we wanted it to feel like a natural continuation. This required choosing appropriate color palettes, and the right kind of fluid movements. The reader would hopefully feel that they were reading into the graphic, and not see it as a distraction. Content wise, these elements needed to occur in passages that were challenging to express with words alone, like the layout of the terrain, and the shape, speed and duration of the avalanche itself. Or something that was very hard to follow without a visual aid, like the trajectory and timing of each skier’s path down the mountain.