Miscrosoft’s Peculiar Internet Explorer Campaign
Reading from the Dominos mea culpa pizza commercial playbook, Microsoft has a we don’t suck so much marketing campaign for Internet Explorer 9.
In the amusing spot a man talks to his therapist about how his urge to get people to uninstall the browser is over. Internet Explorer 9 is really that good! They even have a Tumblr to back up the good news, and offer a slack-hearted rationale for giving IE9 a try:
Your current browser is probably great…
So keep using it. But there are probably a few sites that you go to everyday, like Facebook and Pandora. And for just those sites, try using Internet Explorer. By pinning Pandora to the taskbar you can get to Pandora in one click. And when you do, you might find some stuff you like in Internet Explorer.
Time once was that Internet Explorer controlled ninety-plus percent of the browser market. Those times have changed. For the first time since the Jurassic days of the Netscape versus Internet Explorer browser wars, a new browser (Chrome) became the world’s most popular. At least for a day.
Reviews of IE9 are quite good. This should hearten developers who previously cursed Microsoft’s lack of support for emerging standards, and proprietary implementation of common features.
Whether IE9 will get regular people to download and use it is another question. As they say, “Your current browser is probably great.” So why would a few discrete features motivate people to move away from them?