A great story is like a great melody: it announces its inevitable greatness and you recognize it the first time you hear it. Most stories aren’t that. They do not announce their obvious greatness. 60% are in the limbo region where they might GET great or they might flop, and the only way to figure it out is to start making the story. So you launch in, hoping for that winning combination of great moments, charm, funny, and X factor.
As a result, we go through tons of stories on our way to the few that end up on the air. It’s like harnessing luck as an industrial product. You want to get hit by lightning, so you have to wander around for a long time in the rain.
I don’t believe in guilty pleasures, I only believe in pleasures. People who call reading detective fiction or eating dessert a guilty pleasure make me want to puke. Pedophilia is a pleasure a person should have guilt about. Not chocolate.