The New York Time'slatest adventure in the longform world is a new digital-only magazine. Jill Ambramson, executive editor of NYT, sent a letter to her colleagues which highlighted shifts in responsibility within NYT. She wrote:
[…] part of my strategic push to have the newsroom take a leading role in developing new ways to present our journalism in digital forms and to create new products.
Former national editor Sam Sifton will now be the senior editor in change of the longform project.
His first assignment is to create an immersive digital magazine experience, a lean back read that will include new, multimedia narratives in the tradition of Snow Fall and last weekend’s compelling account of the Arizona fire, as well as some of the best reads published during the previous week.