But why would a person write to Redbook extolling the great beauty and virtue of Eva Longoria? I have my own set of favorite actors… but I can barely imagine composing a sincere tweet about them, let alone writing multiple paragraphs and then sending them to a magazine for publication. That’s even more true in an era in which it’s so easy to do one’s gushing online, using less formal language. What compels an enthusiastic reader to let Entertainment Weekly know that this year’s fall TV preview was the best ever?
Ruth Graham, Meet the People Who Still Write Letters to the Editor, The Awl.
To answer the question, Ruth Graham interviews four writers of recent letters to the editor in People and Vanity Fair. While this is by no means representative of any kind of trend, three out of four of them are over the age of 60 and three out of four are or have been writers of some sort. Read about them here.
FJP: Here’s a personal thought on reading comments in print vs. online. I generally read about 4 magazines in print per month. I don’t subscribe to any, I just pick up what looks interesting at the train station when I’m visiting my folks. I always stop and read the letters section, both the letter from the editor and the letters to the editor. I do this because when reading in print, I feel I need to orient myself and get a grip on the identity of the publication in hand. It feels like a respectful thing to do. I feel compelled to perform this act of respect because holding an entire issue of a magazine in your hands makes you feel the weight of the effort that went into it. Perhaps it makes no sense, but I want to reciprocate.
The content of these letters to the editor are hardly ever more insightful or intriguing that comments people leave online. Yet because they get an entire printed page, I spend a few extra seconds pondering them than I would something online. And particularly because I’m a child of the age of millennial voyeurism, it’s a strange feeling to read letters to the editor in print and not get to internet stalk the people who wrote them. So, this Awl piece is a fun read. And something I’ve always been curious about. —Jihii
Somewhat related: A NY Times Magazine piece from last weekend on the history, future and quality of comments.
A magazine article is like a strip tease. Whereas a newspaper article is like being flashed on the subway.
If advertising is meant to be aspirational, these ads [in men’s magazines] are presenting a pretty sad version of what American men can aspire to be. And advertisers aren’t selling this hyper-masculine ideal to just any man: They’re specifically targeting the younger, poorer, less-educated guys in the supermarket aisle. In the latest issue of the journal Sex Roles, a trio of psychologists at the University of Manitoba analyzed the advertising images in a slate of magazines targeted at men, from Fortune to Field and Stream. They counted up the ads that depict men as violent, calloused, tough, dangerous, and sexually aggressive—what the researchers call “hyper-masculine”—then indexed them with the magazine’s target demographics. Hyper-masculine images, the researchers found, are more likely to be sold to adolescents, who find higher “peer group support” for manly-man behaviors. They’re also sold to working-class men, who are “embedded in enduring social and economic structures in which they experience powerlessness and lack of access to resources” like political power, social respect, and wealth, and so turn to more widely accessible measures of masculine worth—like “physical strength and aggression.”