Posts tagged with ‘magazines’
Leon Wieseltier, literary editor of The New Republic, to the Washington Post on Facebook co-founder Chris Hughes becoming the magazine’s publisher. Washington Post, Chris Hughes, once a new-media pioneer, makes bet on old media with New Republic.
The 28-year-old Hughes acquired TNR in early March. The influential magazine is set to “relaunch” — reboot might be a better word — this fall.
If you read through on the Washington Post article, you’ll find a profile of Hughes that takes you through his North Carolina youth, to prep school in New England, to Harvard where he was roommates with Mark Zuckerberg, to becoming to director of online organizing for the 2008 Obama campaign, to starting Jumo, to advocating for marriage equality with his boyfriend and on, and on.
Not bad for your first quarter century.
In Praise of Print
- FJP: The Guardian reports on both the success of print magazines, and the symbiotic relationship print and digital delivery can have for a brand. Here are some ideas from the article (http://bit.ly/Ke0hGj).
- Marcus Webb: We want to make something which is treasured, which ends its days making the bookshelf, coffee table or toilet just that little bit prettier and more civilized.
- Joerg Koch: You don't need print for news any more. But for long, visual-driven stories, it can offer a business model and an immersive focused quality that digital cannot offer yet.
- Dave Eggars: To survive, the newspaper, and the physical book, needs to set itself apart from the web. Physical forms of the written word need to offer a clear and different experience. And if they do, we believe, they will survive.
- Munro Smith: Computers and video games haven't killed physical toys and games, so there's no reason why the digital world should kill print. Lack of innovation or providing a poor product is far more likely to do that. The amazing range of technological opportunities that can be used to support and interact with print are definitely a bonus, not a threat.
Hugo Lindgren, Editor, New York Times Magazine. Reddit. I’m Hugo Lindgren, editor of the New York Times magazine.
Hugo Lindgren spent time on Reddit’s IAmA board yesterday to answer questions about his career, magazines and journalism. Here, he’s talking about giving editors byline credits in the magazine.
His thoughts are great on other topics too, especially for those looking to get into magazines.
Françoise Mouly, Art Editor, the New Yorker, on how she works with artists on the magazine’s covers. Secrets of the New Yorker cover.
Mouly’s just published a book called Blown Covers: New Yorker Covers You Were Never Meant to See, that shows rejected work and the sketches made in the process of arriving at the covers that ended being used.
Zite, the personalized magazine app creator that CNN purchased last summer has had a busy couple of days.
Last week they announced the release of an Android version of their app. This week they announce that they’ve created a publisher’s program with eight partners including Fox Sports, The Daily Beast, the Huffington Post and, of course, CNN.
The program integrates the publisher’s content into a dedicated section within the Zite app with the goal of first exposing readers to that content, and then — because the user likes the publishers’ content so much — getting them to download the publishers’ native apps.
Conversion, of course, is a tricky game to play and hard to succeed at but it is an important step for a company that was sent a cease and desist letter by publishers almost immediately after it first launched the product last year.
The model also differs from Next Issue Media’s “Netflix for Magazines” app that we highlighted yesterday, where publishers are bundling their content together under an all you can read buffet for $10 to $15 per month.
Perhaps its in their DNA. Zite considers itself a discovery engine rather than a personalized magazine news aggregator. In announcing the publishing program, they write:
Zite is uniquely positioned to innovate on distribution with publishers because of how Zite works. At our core, we are a discovery engine: a place where users can go to find interesting articles that are personalized to a user’s particular needs/wants. One of the most common compliments we receive from our users is: “Wow, I find stuff on Zite that I couldn’t have found anywhere else.”
Zite’s goal isn’t to be the only place you go to read news. Much like a search engine, we just want to be your starting point. On a person’s iPad, for example, we expect that a user will use Zite and a number of publisher applications that they read cover to cover. Zite gives you a taste, but you need to go the publisher for their full experience.
So, two days, two different models on how publishers are coming together on tablets and mobile devices. We look forward to watching where this leads, and seeing what new innovations others are coming up with.