Posts tagged mail

The Cost of Snail Mail Yesterday’s chart from the Economist about the cost of sending snail mail caught my attention for two reasons: If I think about it — and since I saw the chart I started thinking about it — I’m still amazed that you can give some entity a physical object and they’ll deliver it pretty much anywhere for 45 cents (in the US). Then again, the US Postal Service loses $25 million per day. A few weeks ago, I sent my first physical letter in about as long as I can remember. I’d received an invoice for two cents so put three pennies in an envelope with a note telling them to keep the change. Image: Cost of Sending a Standard-Sized Letter Domestically, via the Economist.

The Cost of Snail Mail

Yesterday’s chart from the Economist about the cost of sending snail mail caught my attention for two reasons:

  • If I think about it — and since I saw the chart I started thinking about it — I’m still amazed that you can give some entity a physical object and they’ll deliver it pretty much anywhere for 45 cents (in the US). Then again, the US Postal Service loses $25 million per day.
  • A few weeks ago, I sent my first physical letter in about as long as I can remember. I’d received an invoice for two cents so put three pennies in an envelope with a note telling them to keep the change.

Image: Cost of Sending a Standard-Sized Letter Domestically, via the Economist.

How Did the Mail Online Become the World's Second Biggest Newspaper Web Site

Just how did this middle-range tabloid’s website rise from relative obscurity to become the second most popular newspaper site in the world, and the most popular news site in the UK?

Martin Clarke, Mail Online’s executive, credits his rapidly increasing traffic to his acceptance and incorporation of online social networks, specifically Facebook and Twitter, into his marketing strategy.  Recent data (from Nathalie Broizat) shows that 10% of Mail Online’s UK traffic arrives via Facebook referrals.