posts about or somewhat related to ‘marketing’
No source of information is sacred: transaction records are bought in bulk from stores, retailers and merchants; magazine subscriptions are recorded; food and restaurant preferences are noted; public records and social networks are scoured and scraped. What kind of prescription drugs did you buy? What kind of books are you interested in? Are you a registered voter? To what non-profits do you donate? What movies do you watch? Political documentaries? Hunting reality TV shows?
That info is combined and kept up to date with address, payroll information, phone numbers, email accounts, social security numbers, vehicle registration and financial history. And all that is sliced, isolated, analyzed and mined for data about you and your habits in a million different ways…
…Take MEDbase200, a boutique for-profit intel outfit that specializes in selling health-related consumer data. Well, until last week, the company offered its clients a list of rape victims (or “rape sufferers,” as the company calls them) at the low price of $79.00 per thousand. The company claims to have segmented this data set into hundreds of different categories, including stuff like the ailments they suffer, prescription drugs they take and their ethnicity…
…[I]f lists of rape victims aren’t your thing, MEDbase can sell dossiers on people suffering from anorexia, substance abuse, AIDS and HIV, Alzheimer’s Disease, Asperger Disorder, Attention Deficit Hyperactivity Disorder, Bedwetting (Enuresis), Binge Eating Disorder, Depression, Fetal Alcohol Syndrome, Genital Herpes, Genital Warts, Gonorrhea, Homelessness, Infertility, Syphilis… the list goes on and on and on and on.
PandoDaily reports that some 4,000 data mining companies generate about $200 billion annually.
Journalist Tracy Lien dissects the “video games are for boys” stereotype.