posts about or somewhat related to ‘measurement’
Julie Moos, Poynter, Top news sites lose unique visitors in May, while traffic peaks for many.
Moos points out that there’s a difference between pages views, unique visitors and, importantly, loyal visitors and what she calls site “addicts”
The Times, she reports, has a 51% loyalty rate and 15% of its audience is addicts.
Meanwhile, 66% of Huffington post visitors are simply passing by and 1% of its audience is addicts.