As Sharma observes, the mobile market crossed a number of important thresholds in the last quarter of 2010. Mobile subscriptions crossed the 100% penetration mark, for example. And smartphone shipments exceeded PC shipments for the first time.
But it’s important to note that these new mobile subscriptions aren’t all phones. In fact, the shape of the subscription market is changing quite dramatically, with connected devices outpacing the growth of paid and prepaid subscriptions quite dramatically. Connected devices - tablets, e-readers, and so on - are now 7% of subscriptions. That category isn’t simply the fastest growing; Sharma also predicts that this will soon become the most profitable. By the end of this year, connected devices will command double digit market share.