We knew what the people wanted: the same thing the Doors wanted. Freedom.
Ray Manzarek, legendary Doors co-founder and keyboardist, who passed away yesterday. RIP.
“I was deeply saddened to hear about the passing of my friend and bandmate Ray Manzarek today,” Doors guitarist Robby Krieger said in a statement. “I’m just glad to have been able to have played Doors songs with him for the last decade. Ray was a huge part of my life and I will always miss him.”
Manzarek grew up in Chicago, then moved to Los Angeles in 1962 to study film at UCLA. It was there he first met Doors singer Jim Morrison, though they didn’t talk about forming a band until they bumped into each other on a beach in Venice, California, in the summer of 1965 and Morrison told Manzarek that he had been working on some music. “And there it was!” Manzarek wrote in his 1998 biography, Light My Fire. “It dropped quite simply, quite innocently from his lips, but it changed our collective destinies.”
Who reads music writing? There’s obviously a core of readers invested in what reviews and think pieces have to say — they debate on Twitter and in specialist havens like I Love Music, on their Facebook feeds and even sometimes in the comment sections. The economics of the web, which are both more directly tied to traffic numbers and lower-margin than those of print, make that audience too small to make any economic sense as a core demographic; readers outside the Best Music Writing-obsessed have to be reached as well.
Maura Johnson, NPR Music. What Happened To Music Writing This Year?
Johnson is on to something, and it’s not just about music writing — it’s about journalism as an increasingly porous activity. Lists and lightweight news bites regularly become the day’s most shared content. And many people who would be receptive to more in-depth, thoughtful content are likely banging out article-worthy ideas in online conversations.
She continues, asking a question all up-and-comers should ask themselves:
And this is where the larger quandary comes in. If the idea is to “serve the reader,” does that mean exposing them to new things they haven’t heard and ideas that might not have been aired yet, or does it mean pivoting off the conventional wisdom in some way?
H/T: Jay Rosen.