In the wake of AOL purchasing the Huffington Post and News Corp. unveiling The Daily, Yahoo is looking to regain some footing in the digital news marketplace. Today, the company introduced Livestand, a personalized digital newsstand for tablets and mobile phones.
According to Yahoo, the e-newsstand will “offer new content to consumers based on their interests.” It will be cross-platform, meaning publishers and advertisers can push content across a variety of devices, from the iPad to Android-based tablets.
With this new product, Yahoo joins Apple, Google, and a growing number of tech giants who see potential profit in creating a centralized hub for digital news, similar to what iTunes did for digital music or the Kindle store for ebooks.
But Yahoo may also be taking aim at a different, fast-growing competitor in this field: Flipboard. The “personalized, social magazine” platform for the iPad pulls content from around the web based on your interests and social graph—and Yahoo’s Livestand riffs on that same idea.
The platform will offer content based on “interests, time of day, and location,” as well as “social interactions.” Yahoo promises the service will cut through the “noise of the web” to deliver personalized content—heck, the word “personalized” crops up roughly a half-dozen times throughout the press release.