In politics, size matters.
How large is the mailing list, how much money was raised and, increasingly, how many friends, followers and other social networking whatnot all becomes valuable lucre in the media’s horse race coverage of the next election.
Enter Newt Gingrich.
A social media mastermind proclaims an astonished press as it looks at his 1.3 million plus Twitter followers.
Yet, like most things, what we see is not necessarily true. Mashable reports that over 90% of Gingrich’s Twitter followers aren’t even human. It appears that he’s been paying to build up his overall number count but instead of people he’s getting robots, zombies and the undead following him.
Image: Robot Runamuck by Bob Canada via Flickr.