There’s an old saying in the journalism business, “Today it’s news, tomorrow it’s fishwrap,” but not if Nike has their way. The Oregon shoemaker and lifestyle branding juggernaut has just released the Women’s Premium Print Pack, a limited run of sneakers made from old magazines. To wit
The minimalist and classic design aesthetic does the talking, but it’s the recycled magazines that help tell the story for this Nike Sportswear Women’s Premium Print Pack. The Nike Flash Macro Premium (sail/birch), Nike Blazer Mid Premium (sail/khaki) and Nike Air Rift Premium (sail/sport red) all feature recycled magazines that have been stitched together to create a one-of-a-kind pattern on each shoe.
So can Nike succeed where the iPad has failed to save the magazine industry? Unlikely, but it’s fun to imagine.