Traditional organization charts look like pyramids. The boss is on top, followed by some executives, then middle managers and then an army of worker bots filling out the base.
Translate that to the traditional newsroom and you have a publisher on top, some editors on one side with writers, producers and other bots beneath them; and business and ad sales people on the other with a nice wall between the two sides to keep everything kosher.
But say your first name’s Walt, last name’s Disney, the year’s 1943 and you’re trying to come up with a new way to organize your five-year-old business. Solution: you create a new organizational structure that follows a completely different form. It’s circular, it’s inclusive, it looks more like a connected ecosystem than a traditional pyramid. (And a biggie version can be seen here.)
Can the new newsroom learn from Disney’s innovation?
Besides the traditional players we add technologists and — most importantly — audience. How do we incorporate those that interact with, share, promote and otherwise have at it with our content? How and where do we bring them into this inclusive circle?
Final question: if you were creating your new newsroom, what would your org chart look like?