Posts tagged with ‘pew’
Like the Internet? Like research? Got some design and Web skills to boot?
Then the Pew Internet and American Life Project has a job for you:
The Web Coordinator is the staffer most immediately involved in the day-to-day operations of the Pew Internet Project’s web site and digital dissemination strategies. The Web Coordinator helps conceive and produce special web-only reports and graphics and assesses new applications to disseminate Project work to key audiences. In addition, the Web Coordinator functions as a researcher in the Project’s reports and publications, especially concentrating on graphics displays of Project data. The Web Coordinator will identify the most useful formats to share Pew Internet data and the best platforms by which to disseminate it. The Web Coordinator will work with the Project’s Associate Director for digital strategy and Administrative Manager in the technical management and strategic development of the Project’s website.
A new Pew Research Center report says emerging nonprofit news sources are often partisan, and generally opaque about their funding.
The study includes 46 US non-profit news sites launched since 2005. Via the Project for Excellence in Journalism:
Who are these new players in journalism? Are these sites delivering, as they generally purport to be, independent and disinterested news reporting? Or are some of them more political and ideological in their reporting? How can audiences assess this for themselves? In short, what role are these operations playing in the changing ecosystem of news?…
…In general, the more ideological sites tended to be funded mostly or entirely by one parent organization-though that parent group may have various contributors. They tended to be less transparent about who they are and where their funding comes from. And they tended to produce less content-in some cases generating one or two stories per week produced by a single staffer.
Sites that offered a mixed or balanced political perspective, on the other hand, tended to have multiple funders, more revenue streams, more transparency and more content with a deeper bench of reporters. The six most transparent sites studied, for instance, were among the most balanced in the news they produced.
Which is another way of saying that astroturfing has come to the newsroom.
The study found…
- 62% of all Americans said the internet has had a major impact on the ability of [volunteer] groups [for a social cause] to draw attention to an issue. Some 68% of internet users said that.
- 53% of the online Americans who are active in [volunteer] groups [for a social cause] say the internet has had a major impact on their ability to keep up with news and information about their groups; 30% say the internet has had a minor impact on that.
Kind of “no duh,” but also nice to see the numbers and the ideas approached scientifically.
Gone are the days when loners ruled the Webs. The Pew Internet and American Life Project reports that the Internet — and social networking in particular — is increasing our participation in civic engaged.
A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.
Via Mandy Jenkins, Social Media Producer, TBD.com.
When all of your friends, your coworkers, your spouse and the media you consume are on Twitter, it may seem logical to believe a great deal of America is as well. This is a dangerous assumption for journalists and media organizations to make – and I know I’ve been guilty of it from time to time.
While I still think it is very important for journalists to use Twitter, the following facts must be emblazoned on the brains of media Twitterati:
- Twitter represents a very small group of people in your area.
- Being popular on Twitter doesn’t necessarily make one popular or important in real life.
- Re-tweets, replies and Twitter referrals do not adequately represent the larger interest in or importance of your work as a journalist.
- Most people that use Twitter don’t use it to get news.
So what does all of this mean?
First of all, all of these stats boil down to one unavoidable fact: Twitter (and social media in general) can’t be your only tool for reaching out. It’s excellent for engaging part of your audience, note taking, networking and consuming media – but it isn’t going to reach a lot of your online audience.