Richard MacManus posted a great interview with the co-founder of SoundCloud. Here’s an excerpt:
Consumption & Sharing of Audio
SoundCloud never wanted to be just another podcasting platform, but (in Ljung’s words) to be “sound sharing the way it should’ve been.” SoundCloud users can - and do - upload any form of audio to the Web, from music demos to 1-2 minute soliloques and even snippets of phone conversations.
To get to the level of YouTube, though, there will need to be a huge increase in consumption of SoundCloud content. The Facebook partnership, along with integration into other discovery platforms, is going to be crucial. But Ljung stressed that the SoundCloud platform itself already encourages its users to interact with content.
Each sound recording has a visual timeline bar and people can leave comments anywhere on the timeline. For example, at the 1:05 mark of a five minute recording, there may be a particularly striking piece of audio which attracted a lot of comments. So you might want to only listen to that specific part of the recording.
I love the concept of using SoundCloud for podcasts and letting the audience participate in conversations at specific parts of the podcast. ~Chao (@cli6cli6)